eff stopped using the designation ‘Creative Director’ when his father introduced him as a dancer. Now he is a man without a title. Half designer, half writer...he is a mutant. He directs client projects and campaigns, overseeing the development of branding,advertising and web initiatives to ensure communications fit requirements and goals. He relishes relish. And running teams that craft engaging creative. He is having an affair with two bold coffees. (Don't tell his wife and kids.) Jeff studied advertising and design at Algonquin College of Applied Arts in Ottawa, Ontario. He also holds an Honours degree in English.